Monitoring Campaign Performance

Regular performance tracking helps identify weak points and improve campaign outcomes.

To review detailed conversation data:

1. Go to Sessions
2. Filter by Campaign or Agent
3. Review conversation quality and outcomes
4. Analyze collected results to identify trends or drop-off points

Tip: Look for repeated user questions or stalled sessions — these often indicate unclear prompts or missing workflow states.

Optimization

Use your performance insights to fine-tune the campaign:

• Adjust message timing — experiment with intervals between communications
• Modify stage sequences — simplify or reorder stages for smoother transitions
• Update agent instructions — clarify or shorten prompts to improve responses
• Refine strategy logic — ensure escalation, retries, and termination rules work as intended

Recommendation: Run A/B tests when making major changes to measure real impact before applying updates globally.

Maintenance Best Practices

Keep your campaigns running smoothly with regular checks:

• Rebuild agents after major configuration or knowledge base changes
• Update message templates to reflect new offers or tone of voice
• Clean up old sessions and logs to maintain system performance
• Review metrics monthly to detect early signs of drop in quality

Goal: Maintain consistent performance and user experience as your campaigns evolve.